Repeating Repentence

Steve Pickel preached on something this morning that I thought was very interesting, and made me wonder. There are those people who think that they can do whatever they want, and know they can just ask GOD for forgiveness later. Yes, you can do that, but why would you? Just because you can say you are sorry for drinking or cursing or whatever it is, and GOD will give forgiveness, doesn't mean you always should. "Repenting is a gift", Steve said this morning. If you use a gift too much beyond its advantage, you are going to loose it. Forgiveness only goes so far. So here is the picture I'm trying to create. You can ask GOD for repentence, but when you sin intentionally, just so you can ask for that thankfulness, I don't think thats right. What are your thoughts on the issue?